Project Details

Pure Innovation.

Having developed superior water filtration technology, PUR was ready to make a splash in the consumer market with a water filtration carafe. Our research discovered six consumer attitudes we needed to address in the strategic design process. Our team understood that PUR had to compete for limited refrigerator space. The filter our team helped design stands out with a spout that eliminates dripping, a space saving footprint, and an ergonomically superior configuration that makes for easy assembly and cleaning. With its innovative new design, the carafe that found a home in millions of refrigerator doors.

  • Project Name CR-500 Water Filteration Carafe
  • Client PUR